Social Media is generally perceived in the adult world as something the kids do instead of going out or a way to keep in contact with friends!! There is a wind of change though as small and medium sized businesses start to see the benefits of using Social Media as a tool for raising awareness, making new connections and selling products or services.
As a supplier of bespoke customer Plastic Injection Moulded products and Tooling we have used Twitter along with Facebook, Blogs and LinkedIn to develop the business. We have 41 years of trading experience from our base in Horsham, West Sussex but under second generation direction have integrated modern techniques with traditional methods to great effect. Our time and effort was rewarded earlier this year when one of our Tweets was recognized with a Small Business Sunday Award by one of the biggest champions of small businesses, Theo Paphitis of Ryman Stationary & Dragon’s Den fame.The SBS community is a fast growing collection of pro-active businesses that under the direction of Theo is building into a formidable association with over 800 members to date. You can only be part of the SBS group if one of your tweets sent to Theo between 5-7.30pm on a Sunday evening is retweeted to his 400,000 followers by the man himself on Monday evening at 8pm. Theo will read the tweets and view the company website to choose the six each week that he feels are deserving of the accolade. We are proud to be one of only 13 West Sussex businesses that have been awarded this accolade over the two years they have been running.
The initiatives that we are implementing are seen on a daily basis in the work place but have also brought attention from a much wider audience which has had a massive impact on raising awareness of the business both locally and throughout the UK. The company takes its role in the local community seriously sponsoring a youth football team, encouraging work experience placements and opening our doors to students to visit the site to see how a business operates.
Moving forward we will be working closely with local Schools and Universities to assist the development of Engineering and Product Design courses and identify career opportunities within manufacturing and small businesses. There is a real skills gap at present in Engineering that has to be bridged to ensure UK manufacturing stands tall on the world stage and we are trying to play our part.
By using more modern platforms such as ‘Social Media’ we are able to engage with the potential Engineers of the future in a manner that is relevant to them.